Human beings have an affinity of knowing more day by day may it be other peoples cultures to dressing to eating. This is knowledge that one cannot just get wholly from looking around their neighborhoods especially people who do not live in metropolitan areas like Nairobi. People who live in the rural areas mostly are from one ethnic community hence they have one culture and have much less to learn from one another when it comes to dressing, food, music, religion and beliefs. The mass media gives people a chance to interact with one another from their living rooms and helps them to know about the Eskimos though hey might be at the center of the hot Kalahari Desert or get hand to hand information from Iraq as if they lived there.
One of the most important major roles the mass media does in the society is educating it. Millions of channels around the world discuss only about research others discoveries and explorations. Most young children learn a lot from the mass media than they learn from their parents something that our grandmothers lament everyday they visit their grandchildren only to find hem glued to the television screens with their parents no where in sight. This also explains why many young can speak a little foreign or their national language months before they have attended any school. The mass media is also the main teaching agent about major issues affecting the society be it how to deal with rift valley fever or how to prevent itself from H.I.V.
Another important role that the media can be associated with in the society is entertainment. When we get back from our occupations tired and exhausted we all depend on the media to get our minds of our work places, school or even in some places take our minds off jail. The mass media has made our houses more comfortable and purposeful in that we do not have to go to discotheques no more since both television and radio stations have hired disc jockeys in the weekends. The people who gain most from this entertainment are bachelors who live a lone and are connected to their friends and families and keep them away from getting lonely.
Programs such as the weather forecast help us to make traveling plans, know how to dress, when to plant to even when to launder our clothes. Without the weather forecast we would easily find ourselves in Moscow in the middle of winter wearing a silk shirt wearing open shoes during the rainy season. One of the only reasons the Germans did not capture Russia was because they did contemplate on the severe winter that affects this places during midwinter. They moved from back from being one mile from Moscow to one thousand miles away. For pilots and motorist this can either mean living or surviving, if we imagined a plane flying straight into a tornado or a sand storm the chances would be equal to a motorist driving on a road full of corners at speed of 200 kilometers per hour.
The only reason one should believe on the mass media for news is because they do not just report what they hear without at least investigating it. Accuracy cannot be relied on when rumors are told since some maybe ill intended and message is always distorted as it moves from one person to the other. The mass media must involve itself in tiresome investigations since they get sued for defamation or inaccurate information making it more reliable than other media.
One can choose to spend sometime alone maybe because of conflicts with people they live around with or because they are just tired. The media helps us stay awake and happy by keeping us company. It helps relax hence one can meditate or even pray together other people. Radio Waumini for example has mass, rosary among other catholic rituals on the other hand K.B.C and Citizen Television have gymnastics in the morning hence one does not have to jog outside the house.
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