KTB urges the corporate sector to embrace tourism

The Kenya tourism board has urged corporates to inculcate the culture of tourism among its staff as the organization tries to improve domestic tourism numbers. Speaking during a flag off ceremony for Barclay’s business club members enroute to Amboseli KTB managing director Muriithi Ndegwa noted that domestic tourism contributes only about 30 billion shillings to the sector and is urging companies to even consider giving staff paid holidays as an incentive.
While recognizing that domestic tourism has come a long way in the past few years the Kenya tourism board says the private sector is still not doing enough to contribute to the sector.
Citing countries like South korea where corporations offer their staff paid holidays as a motivator to encourage them to work harder.
Muriithi says the domestic market contributed only 30%of the 97.7b shillings the sector raked in last year a figure he believes can increase with the private sector playing its part.
He also encouraged Kenyans to sample the diversity of the industry even as the regional market mostly the east African community continue to supplement domestic tourism.
Barclays CEO encouraged entrepreneurs to enjoy the serenity in various lodges saying this will offer much needed moment for reflection and innovation. They were speaking while they flagged off 400 Barclays business club members off to Amboseli national park part of the company’s strategy to help bring together its members and help them create business links.